In 1987, a small group of concerned parents saw the need to fundraise for the Montreal Children’s Hospital (MCH). Upon visiting the hospital with their children they realized that key equipment was lacking to best diagnose and treat their family’s medical needs.This group of parents soon blossomed into a dedicated group of volunteers who were continuously looking for new and innovative ways to raise funds for a very important cause. As such, the Just for Kids (JFK) Foundation was born, with the distinct mission of raising funds to purchase high-priority medical equipment for the MHC. This equipment is used to diagnose and treat young patients, facilitating less invasive and often life-saving procedures.

With imagination, dedication and big hearts, these volunteers created Montreal-based fundraising events. Both large and small, these events have cultivated a very special group of volunteers who continuously challenge themselves to inspire, engage and give back. Not only has JFK created a local community among its members, but it also has impacted the community at large by helping children and their families throughout Montreal, as well as touching the lives of so many event participants, guests and corporate sponsors.


To date, JFK has purchased over $10 million of high-priority medical equipment for the MCH at both its old location on Atwater, as well as for its new home at the Glen Campus. Through JFK’s 30-year history, almost every department at the Children’s has been touched by our fundraising to help sick children on a daily basis.Not only is JFK helping the 200,000+ children who seek care at the MCH every year, but thanks to our donations over 1500 healthcare professionals are better equipped to care for their patients. With the medical equipment that JFK purchases, doctors are able to perform procedures using the latest technological advancements. This, in turn, attracts world-class medical professionals to Montreal and the MCH.

Current Campaign

The Current Challenge – Equipment Commitment 2017

The Montreal Children’s Hospital (MCH) is a leader in pediatric care and its Respiratory Medicine department plays a key role in this success. The Just for Kids Foundation’s 2017 campaign “A Breath For Life” will enable the families and young patients of the MCH to breathe a little easier.

This year’s goal is to raise funds to purchase $500,000 of high priority medical equipment to support the urgent needs of MCH departments including the Neonatal Intensive Care Unit and the Respiratory Medicine department. This life-saving equipment will allow the world-class doctors at the MCH to treat an array of young, fragile patients: from helpless infants in their first and most critical moments of life to those suffering from chronic illnesses that affect breathing.


The Executive Board of Directors, consisting of nine Just for Kids Foundation members, meets monthly and is responsible for the day-to-day operations. They report bi-annually to the Board of Directors 

Board of Directors – 2017-2018

Harriet Greenstone

Sandra D’Alesio Lanno

Lisa Adelstein Steinberg
Jill Aberman
Jill Morganstein Kimmel
Rochelle Lerner Silverman
Marla Fersten Oringer
Myra Frishman
Donna Seidman Salzman
Franceen Goffman
Lynda Lubin

Rochelle Lerner Silverman

Mara Greenstone Agulnik

Lyne Breton

Marissa Frishman

Lisa Adelstein Steinberg
Jason Ansel
Robert Bloom
Virgine Fortin
Michael Ickman
Heather Kugler
Daniel Marcus
Tommy Petrogiannis
Seeta Ramdass

Lorie Blumer