Mission and Vision

Just for Kids (JFK) Foundation raises funds to purchase high-priority medical equipment, and to support initiatives that improve the quality of care for patients of the Montreal Children’s Hospital.


In 1987, a small group of concerned parents saw the need to fundraise for the Montreal Children’s Hospital. Upon visiting the hospital with their children they realized that key equipment was lacking to best diagnose and treat their children’s medical issues. This group of parents soon blossomed into a dedicated group of volunteers who were continuously looking for new and innovative ways to raise funds for a very important cause.

As such, Just for Kids Foundation was born, with the distinct mission of raising funds to purchase high-priority medical equipment for the MCH. This equipment is used to diagnose and treat young patients, facilitating less invasive and often life-saving procedures.

With imagination, dedication and big hearts, these volunteers created Montreal-based fundraising events. Both large and small, these events have cultivated a very special group of volunteers who continuously challenge themselves to inspire, engage and give back. Not only has JFK created a local community among its members, but it also has impacted the community at large by helping children and their families throughout Montreal, as well as touching the lives of so many event participants, guests and corporate sponsors.


To date, JFK has purchased over $11 million of high-priority medical equipment for the MCH at both its old location on Atwater, as well as for its new home at the Glen Campus. Through JFK’s 30-year history, almost every department at the MCH has been touched by our fundraising to help sick children on a daily basis.

Not only is JFK helping the 200,000+ children who seek care at the MCH every year, but thanks to our donations, over 1,500 healthcare professionals are better equipped to care for their patients. With the medical equipment that JFK purchases, doctors are able to perform procedures using the latest technological advancements. This, in turn, attracts world-class medical professionals to Montreal and the MCH.


Neonatal Intensive Care Unit (NICU) – Over $700,000 has been committed to purchasing a variety of high-priority equipment including the Giraffe Panda Incubators and breast pumps for each room within the unit to feed the most fragile preemies and newborn babies. Watch our video to learn more.

Ear, Nose & Throat Department (ENT) –$600,000 raised was allocated to a variety of ENT departments including the operating rooms and various clinics within the hospital. Over $150,000 was used to purchase digital recording systems for both the clinics and operating rooms which are still used today. These tools enable doctors to better diagnose and treat over 13,000 patients per year.

Cardiology – Over $810,000 raised for this department to purchase the most technologically advanced equipment to make little hearts beat healthily. JFK has been instrumental in providing this department with the support needed to stay current with the latest technology and continue to deliver the best care for the Cardiology patients.

Operating Suites – JFK raised $1 million to equip the JFK Operating Room Suites at the new Glen campus. Annually, thousands of young patients undergo urgent, life-saving procedures in the Operating Rooms and Pediatric Day Hospital at the MCH.

These are but a few of the departments touched by the fundraising efforts of JFK. While we have given so much to the MCH, our work never stops. As new technologies evolve to better diagnose and treat young patients, a constant need for funds enables us to continue our mission.

Current Campaign

The Current Challenge – 2018 Commitment

Just for Kids (JFK) Foundation’s 2018 campaign, Endless Possibilities, strives to bring hope, comfort and advanced technology to enhance the care and treatment of young patients at the Montreal Children’s Hospital (MCH).

Our goal is to raise $500,000 to purchase high-priority medical equipment for the Neonatal Intensive Care Unit, the Neurosurgery and Craniofacial Surgery departments. JFK will continue to fund two very important projects; the JFK Sibling Park, which focuses on caring for the siblings of the most vulnerable patients being treated in the Intensive Care Units or Acute Care Units and the JFK Kangaroo Care program which will continue to provide NICU nurses with the proper training to promote skin-to-skin contact between infants and their parents.

This heartfelt campaign encompasses all that JFK stands for: purchasing high-priority medical equipment, attracting world-class doctors to the MCH, and supporting special projects to improve the lives of patient families.

As we embark on this new campaign, we recognize that the possibilities are truly endless to treat each and every patient, and their families with a whole-hearted approach.

Support the Endless Possibilities campaign:


The Board of Directors, consisting of 18 Just for Kids Foundation members, meets monthly and is responsible for the day-to-day operations.

Board of Directors – 2018-2019

Harriet Greenstone

Rochelle Lerner Silverman

Jill Aberman
Lisa Adelstein Steinberg
Sandra D’Alesio Lanno
Marla Fersten Oringer
Myra Frishman
Franceen Goffman
Rochelle Lerner Silverman
Lynda Lubin
Jill Morganstein Kimmel
Donna Seidman Salzman

Mara Greenstone Agulnik

Lyne Breton

Marissa Frishman

Lisa Adelstein Steinberg
Jason Ansel
Robert Bloom
Norma D’Alesio
Michael Ickman
Heather Kugler
Daniel Marcus
Tommy Petrogiannis
Seeta Ramdass

Lorie Blumer